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Entrepreneur and business connector specialising in the food industry and gastronomy in the domestic, European and Latin American markets.
His professional career has been in the consumer goods sector for the last 20 years, 16 of them at one of the leading national distributors, where he has held various positions in the sales and marketing management team.
She has been a mentor in national and European incubation and acceleration programmes, and is a professor of marketing at universities.
He holds an International Master’s Degree in Open Innovation, Intrapreneurship and New Business (2017) and a Programme for Retail Company Executives and Managers (2006), both from the University of Mondragón. He also holds a degree in Business Studies from the University of the Basque Country (1999).
He has been part of the AZTI Value team since 2021.